Cycle Promotion Strategies
In recent years the Government has
highlighted the positive role that
cycling can play as a health promoting
local transport option.
Cycling is relatively cheap and can
offer mobility to most sections of the
population, lowering the risk of
obesity, coronary heart disease and
strokes.
Pennine Events can draw upon plenty of experience in health promotion,
marketing and cycling to advise or put together local cycle promotion
strategies. This includes carrying out local research, consultations,
identifying local solutions and the design and production of brands and
slogans.
Pennine Events works together with Local
Borough Councils and other
organisations. Through our cycle roadshows, training and
schools work, we highlight the major improvement that
cycling can make to the activity and
the health of people.