PENNINE EVENTS AWARDED THE PROSTIGIOUS 2023 ‘EVENT ORGANISER OF THE YEAR- PRIVATE SECTOR’ AWARD BY NOEA

 

We’re delighted to have been named as the ‘Event Organiser of the Year’ at the NOEA Awards. 2023 has been a huge year for Pennine Events and so it is fantastic to have our work recognised by the prestigious National Outdoor Events Association. 

The award was presented to Pennine Event following a momentous year for the company in which we successfully planned, produced and delivered a magnitude of mega and major sporting and cultural events  including the 30th anniversary of our owned event the, ‘Liverpool Chester Liverpool Bike Ride’, 3 of the 13 2023 UCI Cycling World Championships and the inaugural PCUK, Big Blue Bike Ride.  

Tackling our biggest challenge to date, after being awarded the multi-million-pound contracts to to produce and deliver three mega events simultaneously, at the 2023 UCI Cycling World Championships, we knew 2023 was going to be a year filled with challenges and hard work, but also once in a lifetime experiences. The Cycling World Championships had never been held in this way before and there was no official playbook. However, that did not phase us, and through teamwork, creativity, doggedness and professionalism, our team delivered an expectational event. Despite the ever changing and increasingly challenging climate faced in the event industry, along with navigating the unknowns of a new structure of this magnitude and facing huge budget restraints, we reached the pinnacle of what Pennine Events has achieved. 

 

Due to the events running simultaneously, we faced a further challenge of splitting resource in both the planning and delivery stages of the event equally across the two mega events. One of our key goals was to deliver the Para-Cycling Championships at the same level as the other elite competitions, something that is rarely seen across the cycling industry, adding extra pressure to the team to execute this. It was a momentous occasion for Para-cycling as it is the first time that it has been featured to such an extent and the first time it has been red button broadcast live on TV. This meant that our team had to go above and beyond to perform a large-scale overnight de rig and rebuild to change the course from the Para-cycling Time Trials to the Para-Cycling Road Races. The feedback received from elite teams and athletes was that the Para-Cycling Championships were the best they have ever experienced. 

The 30th anniversary of the LCL Bike Ride was also a significant event in our 2023 calendar. The ride saw a phenomenal number of 2750+ cyclists take to the streets of Liverpool, The Wirral and Chester- the highest number of participants at the event since the global pandemic. Partnering with 6 local charities (the highest ever amount for the event) including NSPCC, Alder Hey and Clatterbridge Cancer Charity, the event raised £88,000+ for charity to aid people in need in the local area, with the Pennine Events marketing campaigns being the catalyst for the incredible amount of funds raised. Being able to have such a successful anniversary year for the LCL, an event that is supremely close to our hearts, just 4 weeks before delivering the UCI Cycling World Championships, was a highlight in Pennine Events’ history for sure. 

We’d like to thank NOEA for the awarding us with this prestigious title and recognising our passion, drive and achievements. Our Pennine team continuously strive to deliver every event to the highest possible standard and continue to push boundaries. 

We Guide. We Create. We Deliver. #WeArePennineEvents.