The Team

Managing Director

Pennine Events was formed in 2002 by managing director and sports enthusiast Mark Sandamas. Mark has worked in event management and marketing for nearly 30 years, with experience in the public, private and voluntary sectors.

He has led the growth of the company that now stages events throughout the UK and Europe, including major roles on the last two Tour de France events staged in the UK, Event Director of the National Road Race Championship, Tour de Yorkshire starts and finishes, Light up Lancaster, Under and Over the Mersey, and the Liverpool-Chester-Liverpool.  

Mark is also the MD of Coast to Coast Packhorse, the leading provider of walking, cycling and running holidays over the famous route devised by Alfred Wainwright.

Every year sees Mark also take on a few personal sporting challenges. In recent years this has included running the Coast to Coast, twice cycling the 256-kilometre Tour of Flanders sportive, Ride London in 3hr 47min, cycled Land’s End to John o’ Groats – 1000 miles in 10 days and the London Marathon in 2hr 46min at the age of 50!

His non-business interests include being a voluntary Mentor on the Aspiring Leaders Programme and Learning Group Facilitator for Common Purpose.


Senior Operations Manager

Kirsty joined the team in 2010 and became full-time in June 2013 as a project manager after graduating from the UK Centre for Events Management with an honours degree in Event Management (2:1) from Leeds Metropolitan University, Kirsty is our Senior Operations Manager, a position she was promoted to in March 2015. In this role she manages the Operations department in the planning and delivery of all the company events (both our own events and contracted events).


Since 2011 Kirsty has been our lead on major, complex events such as Tour de Yorkshire, Stage 1 Finish Settle, Harrogate Big Bike Bash, the London to Brighton Night Ride, Pedal for Scotland, Light Up Lancaster and Lancaster Fireworks, Great Notts Bike Ride, University of Lancaster War of the Roses, Great Manchester Cycle, Leicester Castle Classic, Leicester Sky Ride and the Wiggle North Series Events. She has a wealth of experience and knowledge of planning and implementing all aspects of the events from safety and site management through to traffic management and road closures.

Kirsty also has significant experience of working with various event stakeholders such as sponsors, local authority's, highways, police, traffic management contractors, suppliers and client liaison within the planning process of events. She regularly attends and presents to safety advisory group and EPOG meetings and works in multi- agency event control rooms for mass participation events.

Furthermore, Kirsty is very experienced at managing sites with attendances of over 10,000 people. She has demonstrated her ability to plan and make decisions based on developing circumstances in many events including National Championships, Nights of Neon and Pedal for Scotland and has good problem solving skills.

Kirsty led the process of continual development of our new event documentation including Event Safety Management Plans, Traffic Management Plans, Production Plans and Risk Assessments and has also recently completed the NEBOSH general certificate course.


Kirsty is also a bit of a daredevil, having scuba-dived in Thailand, Mexico, Egypt, with her favourite being exploring the shipwrecks off the coast of Malta.

Marketing, Sales & Event Support Officer

Qualified in Business Administration L4, Nilma grew up in the great sporting nation of Kenya. Nilma is our digital marketing and social media guru. She manages all our online platforms including social media, websites and participant entry systems, for both our own events and for our clients. She also looks after all our participant enquiries, ensuring participants know all there is to know about their event. She manages sponsor and exhibitor liaisons for all our events.

Nilma has the aptitude to be fast-tracked in our growing company with her ambitious and industrious nature.

To support our permanent staff we have a dedicated team of over 50 freelancers who help us plan projects, and deliver and run the events.

Bringing their qualifications and experiences to work, our freelance team play a key part in our robust planning processes. Their skills ensure we always provide the right people for every position. From escorting the Queen to organising Australia's largest tuna festival, there's little our freelancers haven't achieved.

The freelance team is part of our ‘family’, and is regarded as an integral part of what Pennine Events offer.

This team includes

  • Health & Safety Managers
  • Event Control Managers
  • Traffic Management Experts
  • Crowd Management
  • Security Experts
  • Event Managers
  • Drivers
  • Cyclists
  • Route Managers
  • Site Managers