As I sit here and prepare to enter the upcoming event season, I am amazed that 10 years have gone by in the blink of an eye.


Casting my thoughts back, I can still remember my very first day at Pennine Events.... I was so nervous that morning! But as the days, weeks and months passed by I gained more and more knowledge about what it takes to be in this industry, the shear grit and determination required to get you through a long event day is rewarded by the enjoyment on the participant’s faces as they finish their event!


Pennine Events, like any business, started off with a small team. My first few months working here saw just myself, Alison and Mark taking up, managing and delivering the events (of course, with a little help from our Freelance Crew!).


As the business grew, so did our core team, and it seems crazy now to look at how we have grown, to a core team of 11, when back in the day there was just a few of us falling over each other in a small office. My very first experience of working on an event, from the early stages of the concept being on paper, to actually delivering what we said we would, was all the way back in 2007, when the Tour de France came to Greenwich & Canterbury.


We were involved with a ride which complimented the Tour, and took place a few days before the big event, giving riders the chance to ride over the stage before the Pro’s took to the tarmac. I have to be honest, I was totally amazed at the scale of the event. Late nights, very early mornings and terrible weather didn’t put me off and I knew then that this is what I wanted to do.


I am privileged to have also been involved with Tour de France once again back in 2014, when Stage 1 finished in Harrogate. I was right there on the finish line, and even had a chance to see Princes William, Harry and the Duchess of Cambridge. I feel very lucky to have experienced such a huge event like Tdf twice, and this is certainly my career highlight.


There are so many highlights and great memories that I have, and so many fantastic events and experiences along that way, from our Liverpool-Chester-Liverpool ride (going through the Birkenhead Tunnel on a bike, and proudly seeing my Dad take part!) to getting glammed up (rather than being in a hi viz and steel toe cap boots) for the South Ribble Sports Awards dinner.


I like to think that I have a lot of knowledge and experience which I can use to help others, and pass onto my colleagues. Saying that, in this industry you really do learn new things each day, which is great for keeping you on your toes!


Denise Rowlands

Admin & Event Support